About Johannesburg
Few cities on earth parallel a history and heritage as textured as Johannesburg’s. The discovery of
precious metals and diamonds was the spark that lit the economic explosion of the 19th century and
branded the city into the annals of history.
The city, its charismatic patrons and mining moguls played an instrumental role in the creation of many
an empire of the North; not to mention the vast bulk of Southern African infrastructure. With gold came
trade and the city grew exponentially, becoming the technological and financial super-hub for the lower
reaches of the African continent.
Johannesburg is where the money is. Today it is by far the most powerful commercial centre on the
African continent. The city generates 16% of South Africa’s GDP and employs 12% of the national work
force. It has a financial, municipal, roads and telecommunication infrastructure that matches that of the
leading cities of the world.
Johannesburg is the gateway for almost all business into Africa. International ratings agency Fitch Ratings
has announced the upgrade for the long term rating of the city of Johannesburg from BBB+ to A-.
Like many other world cities, Johannesburg has gone through a difficult period over the past 15 years.
Sandton emerged as the new financial hub of Gauteng. But in recent years traffic congestion in Sandton
and high rentals have moved the focus to other areas. But the efforts of Urban Ocean and Blue IQ
(a government initiative to bring back investment to Johannesburg) are paying off.
The Johannesburg CBD Perception Survey 2003, conducted by Surveillance Technology, found that the
inner city can never be replaced as one of South Africa’s prime national assets, and that public and
private sector confidence is dramatically returning to the central business district. This would place
the inspiring return of life to the Inner City of Johannesburg in correlation with the trend registered
internationally.
The political will from both local and provincial governments to improve the economy and welfare of the
inner city is evident from a broad range of projects and impetuses aimed at stimulating economic
activities.
Another very telling fact emerging from the 2003 Perception Survey is that 92% of business
entrepreneurs, professionals and residents interviewed said they would consider relocating or reinvesting
in the Inner City. A vote of confidence that starts from the bottom up bodes very well for the Central
Business District and is sure to see a dramatic increase in property values in the very immediate future.
Ease of access to the inner city is guaranteed by the strategically placed Nelson Mandela Highway,
which opened in July 2003 with the Johannesburg Marathon and other festivities, making the area very
attractive to professionals seeking to reduce commuting times and distances.
Major corporate head offices that today are situated in the Johannesburg CBD today include:
- Anglo American PLC
- Billiton
- Standard Bank Ltd.
- First National Bank Ltd.
- Gencor Ltd.
- ABSA Ltd.
- Transnet Ltd.
- SA Eagle Insurance Ltd.
- Hollard Insurance Ltd.
- Compushare PTY (Ltd.)
- Chamber of Mines and numerous smaller organisations
These corporations employ more than 80 000 white-collar workers in the inner city. Other businesses
are rapidly moving back into the city. The government is moving back into the city with the Department
of Justice and the Department of Economic Affairs, adding another 10 000 white collar workers to the city
within the next four months. 200 top advocates are busy relocating to the Financial District from Sandton
to be near Constitutional Hill. The floodgates are opening and the 2010 Soccer World Cup will see
investment of Billions pouring into the city in the next four years. The new Gautrain project will bring
further impetus to the momentum behind the Financial District of Johannesburg. Life is back on the streets and it is an
exciting time to be investing in the city. |